Selling your Home with Carolyn Augur & Co

We do do things a bit different

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Carolyn Augur & Co Ultimate Marketing Plan

 

* Review & explain all clauses in Listing Agreement, Purchase & Sales Agreement & all listing paperwork.


*Review & explain Sellers Communication going forward.


* Review & explain Pricing Strategy.


* Have property professionally evaluated for Staging etc.


* Consider getting property professionally inspected for “sale preventing defects”.


* Confirm all showing instructions for home & emergency contacts.


* Prepare a Sellers Net Proceeds sheet to show seller expenses, closing   costs & net proceeds.


*Place professional & clean signage at home.


*Place Seller/Buyer Home Warranty & explain the benefits of a Home Owner Warranty with the seller.


*Schedule professional photo session by featured photographer & crew.


*Submit & review all photography with Seller prior to publication in print & internet.


*Submit photographs & copy to Marketing Directory for professional E-Flyer creation, virtual tour, property website social media sites.

  

*Submit all professionally created marketing to MLS.


*Place advertising in Coldwell Banker publications.


*Send “Just Listed” postcards to over 200 homebuyers, active agents & affiliates.


*Publish property on team website www.CarolynAugur.com


*Submit home with professional photos & virtual tour to millions of people via social media & ads.


* Distribute your listing to the Top 20 agents in your town. Making sure your home gets in front of the agents who are actually working with buyers as well.


*Link home & virtual tour to social media platforms like Facebook, Twitter, LinkedIn, Instagram, Realtor.com, Zillow, YouTube & CBMoves.com and more.


*Professionally optimize home presence with HomeBase, which reaches over 5000 targeted buyers, for the first five days & follow up on every custom lead obtained.


*Obtain one set of keys, which will be secured in electronic lockbox.


*Perform Reverse Prospecting Search to attract prospective buyers

within the MLS.

  

*Help seller relocate locally, or out of the area with Coldwell Banker global relocation. The largest relocation network in the world.


*Send a custom postcard to residents in the immediate neighborhood inviting them to Mega Open House.


*Weekly marketing meeting with the Team to mastermind on what steps have been completed & executed in the marketing of the home & review with seller.


*Advertise property on other co-op listing fliers, as well as other listings in the area.


*Maximize showing potential though professional signage, Coldwell Banker has the most recognizable Logo & Trademark in the world.


*Aggressively follow up with 10 point follow up custom system all leads including Zillow, Realtor.com & more.


*Electronically submit the listing information to the MLS for exposure to over 20,000 active real estate agents in the MLS area.


*Guaranteed weekly seller reports on market changes, mortgage rate fluctuations and internet sales from Realtor.com, Zillow and Tour Factory.

  

*If needed, provide Broker Open Tour on first available day following the listing date, with minimum five days advance marketing notice.


*Explain the use of the Sellers Property Disclosure Statement the seller will complete, which will be presented to the buyer of their home.


*Continually evaluate price position & marketing, to open the market vs. narrowing the market.


*Promote the property at weekly company sales meetings.


*Aggressively promote the property on all social sites with professional videos & posts on a regular basis including Open Houses and price adjustments.


*Suggest or advise changes to make property more saleable & attractive to buyers.


*Daily prospecting of Buyers & contact 20 people per day looking for potential buyers.


*Contact my buyer leads, centers of influence & past clients for potential buyers.


*Assist seller with interim financing if necessary.


*Represent sellers on offer presentations & negotiating the best price and terms.


*Professional Closing Director to handle the entire pre-closing & closing process for the seller.


*Provide seller with a list of preferred vendors.


How We Make Your Home Stand Out

What Sets Us Apart...

  •  We offer the Team approach. You have twelve of us working to get your home sold! We also employ a full-time marketing assistant to make sure our homes have maximum exposure.
  •  Strategically price your house for maximum exposure. 
  •  Photography by a professional photographer and videographer that specializes in bringing out the great features of your home. 
  • We suggest staging ideas that will maximize your homes features. Did you know homes that are staged sell 79% faster? We also a have a preferred stager that you may hire for an extra fee.
  • Develop a list of your favorite features for your Buyer to review.
  • Create brochures with your property info for potential Buyers. 
  • Create custom video tour with your own website to track views on the internet. 
  • Premiere exposure on over 900+ websites GLOBALLY. Including ColdwellBanker.com, CarolyAugur.com, Realtor.com, Zillow, Trulia, Homes.com, New York Times.com, and countless more. 
  • Install yard sign, rider, and post.  
  • Mass exposure on Social Media including Facebook, Instagram, Twitter, LinkedIn & YouTube. Your property is boosted on the internet for incredible exposure. 
  •  Just listed mailing to 100 of your neighbors and to our sphere of 1000’s.
  • Just listed Mega Open House. 
  • Contact top area Realtors with email and preview. 
  • Brokers’ tour and luncheon.
  • All inquiries on the property are directly submitted to our team. 
  • Provide accurate feedback from showings. 
  • Provide weekly internet activity reports from three websites. 
  • Keep you informed of market conditions and corrections. Review pricing often to make sure we stay competitive in the market. Make adjustments as needed. You will receive new listings, pending listings and sales in your neighborhood right up to your closing. 
  • Pre-qualify potential Buyers prior to negotiations & make you aware of various financing methods.
  • Represent you on all offer presentations to assure you’re negotiating the best possible terms.
  • Notify you of appraisal & results.
  • Find you temporary housing if necessary.
  • Handle & advise you on all details once a contract is accepted including mortgage, inspections & closing procedures.

 


Showing Your Home

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  • All mail, valuables & medicine should be securely put away & stored.


  • All trash cans should be empty.


  • All toilet seats down.


  • All windows should be clean.


  • All curtains & drapes should be open & shades/blinds up.


  • All countertops & dressers should be clean/dusted & clear of clutter.


  • All personal, religious or political pictures or photographs should be stored away.


  • All closets should be clutter free.


  • Interior temperature should be comfortable.


  • Garage door openers available.


  • Lawn should be freshly cut & debris free, gardens should be weed free & mulched.


  • Clean out all litter boxes.


  • Pick up all “land mines” (inside & out).


  • Laundry area should be tidy & all laundry put away.


  • Do not be present at showings, we will provide you with detailed feedback.


  • Utility bills & warranties should be available.


  • Febreeze is your friend & fresh flowers are always a nice touch.


  • Entry should be neat & inviting with fresh doormat.


  • All lights should be on regardless  of the time of day.